Morning Update: OK Go ride tiny Honda unicycles in new video; Tiffany & Co hires MEC for global media account; NBC picks Neil Patrick Harris to host new variety show
AdWeek: OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video
“Does OK Go release albums? Like, full-blown records with multiple songs on them? I don’t know. I don’t care. Their videos are enough for all of us.
Japanese creative agency Mori is behind this one. (You may remember creative director Morihiro Harano, who created a giant xylophone in the woods in that 2011 smartphone ad.) Like all of OK Go’s videos, it’s amazing. I would put it up there with the great Rube Goldberg device video for “This Too Shall Pass,” but maybe not quite as high as the truly awesome collaboration with dance troupe Pilobolus on “All Is Not Lost.””
