Morning Update: Old Spice’s new Legendary Man; Cadbury’s Gorilla almost didn’t happen; Taco Bell coy on Superbowl campaign

https://www.youtube.com/watch?v=5hteeecX1oQ

Creativity: Move Over Mustafa: Old Spice Introduces ‘Legendary Man’

Launching its new Hardest Working Collection line of anti-perspirants and body washes, Old Spice introduces a new character – the Legendary Man – and has a great time spoofing pretentious fragrance ads.

With the tagline ‘Legendary Protection for Legendary Men,” the ads, by W&K Portland and directed by Steve Rogers of Biscuit and Revolver, show the character achieving ridiculous feats, such as playing tennis – with two rackets, blindfolded (with sunglasses on top) and on the back of a whale.