Big Red the big surprise in Singtel shake-up of Optus and Virgin Mobile rosters
Optus and Virgin Mobile have finalised their creative, PR and media pitches with Big Red the surprise appointment to the Optus account.
UM will take over media buying for both of the Singtel brands, with M&C Saatchi retaining a place on the creative roster. Whybin\TBWA will take the Virgin Mobile account while independent agency With Collective has won a spot on both rosters alongside content agency Emotive.
Optus is moving to a broader creative roster with the other agencies on the books being Big Red, The Works, Emotive, RE and UK-based AKQA.
Congratulations Dom and Justin.
What happens to CleverBuoy, am I still safe to enter the waters off Macquarie Street?
any info on the relative split of the account across the creative agencies and how much is retainer vs project based?
M&C huge losers, and Optus have just created a WWE Agency Royal Rumble.
So every agency that pitched won?
…. by Optus, maybe you’ll get closer to getting value for money.
Remember agency mark up would be close to 200% give or take.
Interesting times ahead for M&C. Alleged Qantas pitch aside, this was the first test of the incoming CCO. It’s also the first real challenge for the CEO, who had inherited a solid set of clients from the previous leadership.
Would love to hear a pitch consultant chime in with an analysis on these pitch outcomes.
Panel of six. Serious?
You’d have more chance of herding 300 cats in the rain than keeping that roster under control.
for all those questioning the size of the panel remember that Telstra has at least…..
DDB, Monkeys, CHE, Lavender, Clemenger, RGA. And I’m certain there are a load more
@Gregg – Ogilvy pitched….
@fleshpeddler
Telstra do have a massive roster of agencies but i dont know anyone (apart from Joe P maybe) that would think this is a good thing.
they have totally inconsistent comms and the whole thing looks like a mess from a consumer perspective.
not that M&C should have retained the business but at least Optus have been really consistent in their approach and have actually been gaining solid ground on Telstra through a more singleminded approach.
be interested to see how they manage to maintain their brand with so many new agencies who will be wanting to set their own directions.
@fleshpeddler,
I would hold Telstra up as an example of what not to do.
…Tounge, OMD, Imaginaton, Jack Morton
Anyone that still believes a clients brand is best serviced by a single agency vs a panel of specialists… Good luck.
Why not use companies Freelancer Contests like other big organisations (NASA for instance), probably a year or two early but the future is just around the corner, I just wish it would get here sooner as it would save clients millions.