Morning Update: Parody of Gravity trailer set in Ikea; Coca-Cola focuses on Typhoon Haiyan relief effort; Bloomberg lays off staff

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Fun Parody of Gravity Trailer Is Set in That Other Huge, Terrifying Void: an Ikea

“Few things are more perilous and panic-inducing than getting separated from your companions in an Ikea—an experience that some young filmmakers have now captured in a perfect parody of the trailer for Gravity.”