Morning update: Pizza Hut and Italians; most shared ads of 2014, Qatar goes for JWT

https://www.youtube.com/watch?v=JzDaI5nsJ_k

Adweek: Pizza Hut wants you to know Italians hate its pizza

There was a time when Pizza Hut was famous for deep-dish pies and a waiting list to be seated. Unfortunately, that was a long time ago. This week, the restaurant chain hauled a piping hot rebranding effort from the oven. It’s bubbling with the stuff you’d expect from a fiftysomething chain trying to attract twentysomething customers—new toppings, new sauces, new crusts and a new logo that’s ditched the red roof in favor of an actual pizza. The spruce-ups, marketing vp Jared Drinkwater told us, are “the biggest changes in the 56-year history of our brand.”