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Ad Age: Rio Olympics: These Marketers’ Ads Are the Most-Seen So Far

As the medal counts get underway in earnest, it’s also time to take stock of how the Olympics’ TV advertising is playing out. And not every big spender is getting the same amount of eyeballs.

Halfway through the Olympics, 351 brands have run 667 unique TV ads a total of 7,867 times, 1,488 of them in primetime, according to data from iSpot.tv. That’s spanning NBC and its NBC Universal siblings NBC Sports, USA Network, BRAVO, MSNBC and CNBC.