Domain launches Spring campaign with new app at its centre

Two weeks after Fairfax Media announced it would spin real estate cash cow Domain off into separate company, the division is launching its crucial Spring marketing campaign aimed at driving home buyers and sellers to its revamped app.

Domain spring 2Domain has also locked in a second year’s sponsorship of Nine’s The Block and will continue to drive its own content offer with the launch of a second online series of Avalon Now.

Melina Cruickshank, Domain’s chief of editorial and marketing, said the push to drive people to the app was aimed at making it the default real estate choice on people’s phones.

“We are hoping that this campaign will generate a lot more excitement and confidence in the property market,” Cruickshank told Mumbrella.

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