Nine confident The Block will deliver, unconcerned by Ten’s Survivor
Nine’s The Block is set to return for its 12th season with seven commercial partners on board as Nine claims it has no fears of the reality program going up against Ten’s big hope, Survivor.
Nine has announced Aldi, Domain, McCafe, Mitre10, Stazy, Suzuki and Telstra have signed on as sponsors for The Block’s 12th season which see see five teams go head-to-head to modernise the derelict headquarters of a Australian soap and candle factory in Melbourne.
Speaking with Mumbrella, Lizzie Young, Nine Entertainment Co., director of innovation, partnerships and customer experience, said: “What is fantastic is to be seeing so many returning partners to the show – Mitre 10 has come back for its ninth season with us, which is testament to what The Block can do, and Telstra has joined us and is harnessing the power to tell the story around the connected home of the future.
