Morning Update: Sainsbury sets Christmas ad during WWI; YouTube introduces a paid service called Music Key

Campaign: Sainsbury’s launches ‘Christmas is for sharing’ WW1 ad

“Sainsbury’s has launched its “Christmas is for sharing” World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.

The spot, created by Abbot Mead Vickers BBDO, features a British solider who goes in to No Man’s Land in between the British and German trenches on Christmas Day during the First World War.”