Morning Update: Sainsbury’s Christmas ad escapes investigation; Barbie pitches creative

Campaign: Sainsbury’s Christmas ad escapes investigation despite 727 complaints

“The Advertising Standards Authority has decided not to investigate the Sainsbury’s Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

Sainsbury’s “Christmas is for sharing” spot by Abbott Mead Vickers BBDO featured the truce between the opposing trenches during WW1. The ad promotes a chocolate bar Sainsbury’s is selling to raise money for the Royal British Legion.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.