Morning Update: Sainsbury’s Christmas ad escapes investigation; Barbie pitches creative
Campaign: Sainsbury’s Christmas ad escapes investigation despite 727 complaints
“The Advertising Standards Authority has decided not to investigate the Sainsbury’s Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.
Sainsbury’s “Christmas is for sharing” spot by Abbott Mead Vickers BBDO featured the truce between the opposing trenches during WW1. The ad promotes a chocolate bar Sainsbury’s is selling to raise money for the Royal British Legion.”