Morning Update: Samsung to shelve Note; Patron sues ex-agency; George Takei launches chatbot; Dentsu Japan tackles overwork

Campaign Live: Samsung ‘buzz’ falls after Note 7 fiasco

On Tuesday, Samsung announced plans to permanently cease production of the smartphone. The buzz metric records whether consumers have heard positive or negative news about a brand through advertising, word of mouth or news.

Samsung’s buzz declined to a nadir of -9.7 among the public on 23 September after a week of negative coverage about its devices. That compares with a high of 9.5 earlier in the month. Buzz remained low on 9 October at -3.1.