Morning Update: Santa subs polar bears in Coke’s holiday ad; Miranda Kerr in Swarovski Christmas ad
https://www.youtube.com/watch?v=-wnmmusPMAM
AdAge: Santa Subs for Polar Bears in Coke’s Holiday TV Ad
“Coca-Cola is putting its polar bears on ice and bringing back Santa Claus for this year’s holiday TV campaign.
The campaign, called “Make Someone Happy,” was created by Coca-Cola Germany with Ogilvy and was adapted to the U.S. market by Coca-Cola North America. Wieden &Kennedy, Portland, handles social and digital for the effort, which is set to Jimmy Durante’s vocals of the song.”