Morning Update – Sept 10: Apple’s new iPhones; Twitter buys mobile ad exchange; Why cards matter more than links

September 11, 2013 8:44

Youtube: Samsung GALAXY Note 3 presents “Dreams” – Samsung has launched an ambitious piece of branded entertainment overnight, featuring a digital film about a girl finding inspiration using her Galaxy Note 3 phone.

“We follow the passion of a girl who helps save her grandfather’s shop by finding inspiration in her everyday life.”

Ad Age: Apple expected to increase marketing presence abroad with low-cost iPhone – Apple to up marketing spend in markets where Android is becoming dominant.

“Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in the U.S. and abroad where the Android mobile ecosystem has become dominant.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

rebecca 11 Sep 13

It never fails to amuse me how the Aussie telcos are completely unprepared for Apple announcements. I’ve seen Voda, Telstra and Optus fielding Twitter enquiries this morning about the new models, but none of them have a stay updated or register your interest form. What a waste of time.

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