Morning Update: Sept 12 – AT&T’s insensitive 9/11 tweet; is online video overrated, new global Pandora boss

September 12, 2013 10:04

Adweek: AT&T apologises for 9/11 image showing phone framing the tribute in light – the phone company apologised quickly after a strong social media backlash.

“‘We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy,’ the company wrote in a follow-up tweet.”

Ad Age: Are advertisers spending too much on online video? – Online video only represents less than three percent of TV viewing and therefore asks Ad Age is it over rated?

“Based strictly off hype, one might think web video was taking a big chunk out of TV viewing. But the data says not-so-fast: web video accounts for just 2.3% of total TV viewing, according to an analysis of Nielsen’s “Cross-Platform” report released this week.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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