Morning Update: Most-shared Halloween ads; Mullen wins Patron global creative; Spain moves to protect domestic media with new ‘Google tax’

Campaign: Spooky Viral Chart: World’s most-shared Halloween ads

“To mark today’s spooky occasion, Campaign thought we would treat – not trick – you to the world’s most-shared Halloween ads.

A prank LG ad by SuperHeroes tops the chart after being shared more than 590,000 times and watched more than 22 million times on YouTube.

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