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Creativity Online: China’s Single Women Confront Stereotypes In Moving Spot from P&G

In China, single women over age 25 are cruelly referred to as “leftover women.” They’re under intense pressure from their families to get married, and they’re often subjected to unthinking or hurtful judgments. Such as this: “We always thought our daughter had a great personality,” one mother says in a new video spotlighting the issue. “She’s just average-looking. Not too pretty. That’s why she’s left over.”