Morning Update: Slack welcomes Microsoft challenge; Uber streamlines app for users; WSJ to cut staff; Gawker suit settled
Slack founders are taking marketing lessons from Steve Jobs.
The workplace communication company took out a full-page ad in the New York Times, ahead of Microsoft’s Office event which will kick off at 11 a.m. EST. It has been reported that Microsoft will likely reveal a Slack competitor, Microsoft Teams, during said event.
I’ve just blogged about why the Slack advert is important, especially when it comes to David & Goliath battles.
http://www.melbournebranding.c.....against-2/