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AdWeek: Think You Won’t Like Newcastle Brown Ale? Newcastle Thinks You’re an Idiot

If you’ve never had the pleasure of drinking a Newcastle Brown Ale you might well think it’s a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the brand isn’t afraid to call you on your bollocks opinion.

The beer maker’s latest 30-second spot, created by Droga5 N.Y., debuted Monday and relies on that sharp, sarcastic Newcastle voice that fans have grown to love and expect. This time around Newcastle confronts anyone who thinks the beer is too heavy and not drinkable. People with this misconception are, in Newcastle’s humble opinion, “ignorant a**clowns.”