Morning Update: Snapchat reveals messaging 2.0; NBC’s Olympics goldrush; VW charged; twerking dogs; Netflix & Friends pre-roll

Ad Age: What Marketers Should Know About Snapchat’s Update

Snapchat today announced a significant update to its chat function, a move that could give other messaging apps increased competition.

Snapchat, which says it has more than 100 million daily active users and more than 8 billion video views every day, is calling its update Chat 2.0 and gives users a much broader way to communicate with other Snapchat users. One of the most alluring aspects to the update is that users can change how they’re communicating while they’re still in a chat.