Morning update: Tinder tests sex appeal of beards; BA pitches global digital account

https://www.youtube.com/watch?v=HSYaRgKYeek

AdAge: Tinder Gets More Brand Dollars … by Testing Sex Appeal of Facial Hair

Tinder is capturing ad dollars from a large brand, but it’s not through traditional advertising.

Gillette paid the popular dating app to test the (self-serving) theory that unkempt facial hair, from stubble to full beards, wasn’t as desirable on Tinder as a clean-shaven or well-groomed face. The Procter & Gamblerazor brand, working with Publicis shop MRY, is now promoting the results on a website at Shavetest.com.