Morning Update: Is Tronc the future of print?; Brewtroleum wins at Cannes; ‘visual intelligence’ essential for brands

https://youtu.be/oeo1V-47BBw

The Verge: Tronc threatens a nightmare hellscape of video content in new warning to employees

It has been less than three weeks since Tribune, one of the world’s most storied media companies and publisher of the Los Angeles Times and Chicago Tribune, gloriously rebranded itself as Tronc. Tribune newspapers were responsible for some of the best journalism of the past century; Tronc, according to its leaders, would instead serve as a “content curation and monetization engine.”

Today, in a chilling new video warning issued to all employees, the leaders of the Tronc empire unveiled phase two of their plan: the gradual transformation of the company into a series of video embeds.