Morning update: Uber’s breathalyser challenge; Dove urges women to ‘choose beautiful’
Creativity-online: Uber offers to drive drinkers home for free after self-breathalyzing
Uber has a new tactic to prevent drinking and driving: give people the opportunity to self-breathalyze and give them a free ride home.
“Uber Safe,” a campaign created out of Rethink aiming to keep intoxicated people off the road, offered a roadside breathalyzer to people out drinking after midnight, the time of day when drunk driving triples. Custom-built out of design studio Stacklab, the machine was stocked with disposable straws and used an app that reveals your BAC after six seconds of blowing.
With our current culture of alcohol fueled violence, it’s great to see Uber do their best to promote excessive drinking.
Yay – I can get a free drive home if I have one more drink.
Just pray that the Uber driver doesn’t crash – because guess what?
It’s illegal, no insurance applies and you’re liable for your own injuries, any victims and any property damage. That’s right – you. No insurance of any type applies in the commission of an illegal act. Uber Not safe.