Morning Update: Vice’s new gaming site launches live ads; Instagram unveils retail shopping; Reuters cuts 2,000 jobs

AdWeek: Carl’s Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice’s New Gaming Site

Waypoint, Vice’s newest offshoot, doesn’t want to be the typical gaming site, so it also didn’t want to launch in a typical way. That’s why Waypoint used a 72-hour livestream to celebrate its launch, which just ended.

“There are plenty of interesting communities and stories within gaming that aren’t really attached to product cycles or marketing campaign successes,” said Joel Fowler, Waypoint’s publisher, who stepped away from the livestream to chat Monday. “We’d rather focus on the notion of why people play games or create stuff.”