Morning Update: Vodafone NZ tells the story of a mailman who befriends a lost pig

AdWeek: If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You

Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.

It’s a path fraught with people who don’t know anything, except that pigs taste pretty good (truth). Eventually, thanks to Vodafone’s mobile network, the pig’s knight gallant is able to track down its home—though the story doesn’t end there.

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