Shazam launches visual recognition function, Universal Pictures signs on with Jurassic World

Shazam has introduced visual recognition in an effort to drive audiences to online content, with Universal Pictures International, Southern Cross Austereo and Warner Bros Interactive Entertainment signing on as launch partners locally.

The new functionality aims to extend the company’s mobile engagement static images such as platform to posters, packaged goods and print media which can then be transformed “into dynamic pieces of content”.

Shazam VP Asia Pacific Steve Sos told Mumbrella the visual functionality was a “natural progression” for the company which made its name through audio recognition platforms.

“We’re really excited about the launch of visual. We started with music discovery but in more recent years we’ve been moving beyond that into more broadly media and content discovery. This felt like a very natural progression and it starts to take us to a place where we can offer a solution to clients that is very turnkey,” he said.