Morning Update: Water is Life’s newest ad features girl who cannot cry; Brands out in force for Star Wars Day

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=rPNAG8Q_0V4

Creativity-Online: Water is Life’s Newest Commercial Features a Girl Who Literally Cannot Cry

“DDB New York and Water is Life launches a commercial — a follow up to last year’s “Kenya Bucket List” — that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.”