Morning Update: Why Zoolander 2 ads work; Netflix laughs off figure claims; How being on cable doomed Al Jazeera USA

https://youtu.be/KJext1d6KFA

AdWeek: Zoolander No. 2’s Ads Brilliantly Mix With the Fashion World, Even While Critiquing It

The sequel to Zoolander is probably going to be terrible, but—let us finish—the marketing for it is actually pretty cool and inventive.

Zoolander No. 2 continues the adventures and foibles of inexplicably famous male models Zoolander and Hansel (played by Ben Stiller and Owen Wilson). The film’s marketing blitz began with the two actors walking in Valentino’s fall 2015 show, and the most recent ad, created by Testa and Partners and described as a “mini-movie,” debuted during the Golden Globes and features Zoolander as the new face of Fiat.