Morning Update: Y&R NZ win Andy’s with McWhopper; The Guardian’s suicide mission; NY Post editor in chief Col Allan retires

https://vimeo.com/162693274

Ad Week: Y&R Staff Worldwide Make McWhoppers in Adorable Video Celebrating Major Ad Award Win

Y&R New Zealand’s celebrated McWhopper campaign took home the highest honour, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe celebrated in a fun (if not very healthy) way—by making their own handmade McWhoppers, as seen in the video.

It’s rare and refreshing to see this kind of network camaraderie, particularly around awards, where offices far from the winning one might not ordinarily feel much of a connection. For the McWhopper stunt, which happened last August, Burger King reached out to McDonald’s and suggested they partner up and actually make a McWhopper for Peace Day. McDonald’s politely declined, which meant it was never officially made.