Mumbrella360 video: You got served – How to avoid ad technology working against you

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event. 

Bryan Melmed, vice president of insights at Exponential, talks about the chasm between digital data and reality, why you can’t rely on data, how programmatic works, why we need to stop focusing on how we deliver ads, and how marketing is fast becoming a bit part in a story about tech investment – which is why we need to get back to basics.

“When everybody has lots of data it’s a great benefit to the industry but of no benefit competitively – data can inform your strategies and delivery campaigns but please do not sacrifice your goals on some sort of technological utopia you have been sold.”