Mornings beats The Morning Show for the first time
Channel Nine’s Mornings has beaten rival The Morning Show across the five city metro market for the first time since it launched.
Mornings rated 141,000 and Seven’s The Morning Show rated 134,000, according to preliminary ratings from OzTAM.
The Nine show won in Sydney, Melbourne and Brisbane but lost in Adelaide and Perth.
Mornings launched in February with new hosts Sonia Kruger and David Campbell, taking over from previous host Kerri-Anne Kennerley who presented from October 2002 to November 2011. The debut of the relaunched show rated 104,000.
Nine’s programs consistently win in the Sydney,Melbourne and Brisbane, where the advertising dollars are.
really. they get just over 100 000 viewers and that is good? really?
australia does have small tv viewing audiences, but it’s hard to believe an industry is built around what is essentially advertorial tv held together by journos who have ‘made it’ to hosting a tv show.