Moro celebrates Australians’ passion for cooking in first work via SICKDOGWOLFMAN

Australian olive oil brand Moro has released a new campaign via SICKDOGWOLFMAN. It is the agency’s first work after it won the brand account in 2021 with strategic consultancy Untangld.

Launching across TV, OOH, digital and social, ‘Now add you’ showcases not only the individual, but also the communal nature of cooking for Australians.

The spot features a dinner party where Moro olive oil is placed at the centre of attention, utilised in various cuisines such as cooking oils or dressings to highlight its versatile function in the diverse Australian food culture.