Morphy Richards gets steamy in social media debut
Morphy Richards has marked its first foray into social media with a Facebook campaign that uses sex and ‘steaminess’ to sell its new range of irons.
By liking the Morphy Richards Facebook page, the user gets the opportunity to make a Morphy Richards Iron Man character pump iron, get steamy and various other activities.
They are then led through to a competition where entrants can interact and engage with him and post video entries for a chance to share in $10,000 in prizes.
“The Morphy Richards brand is over 75 years old but still young at heart,” said Morphy Richards marketing manager Fiona Petkaris. “We develop our products and campaigns with tomorrow’s parents in mind and feel that this campaign delivers perfectly on this.”
The campaign was created by Ginger, the digital arm of Melbourne agency Marmalade, which won the Morphy Richards business earlier this year.
I hate ironing….. maybe Morphy Richards could send this chap round to mine to do it for me that would be a better competition prize 😉
222 Likes as the time of this post. Let’s see how many by the time the competition closes (the close date and terms and conditions don’t appear obvious so perhaps you can only view them once you like their Facebook page).
I think it works for the audience
The appeal of a sexy man! Draws a woman in, she gets carried away before snapping out of it to appreciate the clever yet cheeky relations of the sexy steam to the much hated appliance!
Hot stuff!
Definately would have wanted to be at that shoot!
I like it…….although the only problem is I thought it would be an incentive to get my fiancee to do the ironing….instead I can’t get her off the Facebook page featuring Iron Man!!!
Making mumsy jobs sexy ! Somebody pass me the iron !
– Stay-at-home-mum-who-dislikes-ironing
Using social media to sell irons?
Doomed to fail, sadly.
So this is clever marketing but a woman covered in suds selling a hot water system is sexist, prehistoric and amateurish?
I have a friend who lost her puppy and created a Facebook group to help find the dog… that group has more likes that this campaign!
Hate to admit I am sucked in by the cliche… but by god this man makes me want to iron!!