Mortgage app Uno launches with campaign showing off the ‘semi-open house’

October 17, 2016 10:13

Digital mortgage service Uno has launched in Australia with a campaign showing home buyers what it would be like if open house inspections were as secretive as some brokers are when it comes to revealing the full spectrum of available home loan rates.

Sydney agency Archibald Williams created the campaign which will roll out online and through social media channels featuring a real estate agent who refuses to open all the rooms of a house for inspection.

The ‘fly on the wall’ approach shows home buyers incredulous at the suggestion that they cannot see the whole home, with the agent saying he was saving them time.

The ad ends with the line, “you wouldn’t buy a home without seeing everything, at Uno Home Loans we’ll show you rates you may not be seeing”.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics