Mortgage Choice focus on happy customers in new campaign

Miranda Ward

September 8, 2014 5:10

Mortgage Choice has launched its new brand as it transitions into a full financial services hub with a new campaign focusing on its happy customers, with a tagline “we’re as happy as”.

The campaign features Larry spinning amongst bubbles while narration talks audiences through the company’s history.

https://www.youtube.com/watch?v=puuy5dbgoMU&feature=youtu.be

Mortgage Choice general manager of marketing Melissa McCarney said: “Our new ‘Happy As’ campaign allows the business to highlight what we do and why we do it.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.