Mutant turtles and disasters top the weekend box office
Teenage Mutant Ninja Turtles has claimed the number one Australian box office title in its debut weekend, taking in $2.099m across 422 screens.
https://www.youtube.com/watch?v=nCjsWpM9zFU
The film, directed by Jonathan Liebesman and produced by Transformers director Michael Bay, courted controversy earlier this year with a promotional poster which featured the title hereos falling from a burning New York skyscraper alongside the release date of September 11.
Disaster movie Into The Storm was only $119,798 behind its blockbuster rival, taking in $1.979 at the box office across 336 screens. The disaster movie was promoted in Australia with a YouTube video of a man taking a selfie alongside a dust tornado in the outback and an augmented reality outdoor campaign which allowed audiences to see how the city behind outdoor panels would look if a storm, similar to the one in the movie, were to hit.
