Most Aussie marketers already using generative AI at work, research finds
A survey by technology giant Salesforce has found that 71% of Australian marketers are already using generative AI for their work, saying the technology is transforming their roles while also being wary of its accuracy.
Salesforce surveyed 342 Australian marketers as part of its Generative AI Snapshot Series, finding that an additional 14% of the same respondents were also planning to use the technology soon.
