Motor Accident Commission appoints agency panel of three following tender process

South Australia’s Motor Accident Commission has appointed three Adelaide-based agencies to its creative services panel following a competitive tender process.

Cummins & Partners and KWP have been appointed to work with the organisation on key behavioural issues facing road safety, while innovation agency Fusion has been retained to continue work on key partnership activations.

KWP inherited the account after it acquired from incumbent agency Clemenger BBDO Adelaide in February this year. Clemenger had been MAC’s primary agency since 2007. 

“We are particularly proud of this win,” said KWP managing director John Baker. “The mandatory government tender review commenced at about the same time as the acquisition of Clemenger, so it is fantastic to maintain the continuity and long standing relationship that had been established in the previous nine or ten years.”