Saatchis NZ creates comedic Mount Franklin campaign pushing its Australian origins
Mount Franklin is pushing itself as 100 per cent Australian in a new campaign pushing its “pre-wetted” water featuring actor Josh Lawson, who’s best known for his role as Kench Allenby in Anchorman 2.
The ad, created by Saatchi & Saatchi NZ, sees Lawson begin in a dry barren land complete with tumbleweed before making the earth crack apart to reveal a cold bottle of Mount Franklin water and ends with the tagline “the nation’s hydration”.
https://youtu.be/jauW5enjUnk
The quirky ad plays on the fact Australia is the “driest inhabited nation on earth” and the arid landscape of Australia and its need for water, whilst highlighting that Mount Franklin is an Aussie brand.
outstanding.
Lovely work. Really cuts through on TV. Congrats to all.
The phrase “pre-wetted” to describe bottled water is one of my favourite pieces of copywriting of the year.
Classic Ball. So funny, great work all.
Great script and Josh Lawson is perfect casting.
Corey and Guy are real talents in NZ, and it’s great to see their work crossing over the Tasman.
Pretty good boys.
Really excellent work
It’s great! Love it, very refreshing.
Oh the irony! Sliding in as all-Australian. Australian water owned by Coca-Cola Amatil.
I haven’t such a good ad since the Cambpells Fully Loaded Man – great work!