Mount Franklin launches campaign focusing on Australian heritage

Tim Burrowes

March 2, 2010 4:37

Coca-Cola Amatil is launching a new TV ad for its bottled water brand Mount Franklin.

The brand campaign created by Ogilvy Sydney carries the tagline: “Pure spring water, raised in Australia”.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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6 COMMENTS

Riarn 2 Mar 10

So coke is selling us our water back to us. Got it

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fee 3 Mar 10

…or is it because they can’t say it’s spring water? So they are showing us the tap water process?

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Chris 4 Mar 10

Hello, I was just wondering the name of the song on this commercial.

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Camille Alarcon 5 Mar 10

Hi Chris,

It’s by Boom Crash Opera. Song’s called Dancing in the Storm.

Cheers,

Mumbrella – Camille

T 10 Mar 10

awesome choice of song – bco rock!

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Sarah 30 Mar 10

Can you tell me who is singing this version of Dancing in the Storm?

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Mount Franklin launches campaign focusing on Australian heritage

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