Mount Hotham shares its views in new campaign

June 15, 2017 8:05

With the official ski season now underway, Mount Hotham in Victoria has launched a campaign which shares stories from the mountain’s point of view.

The ads, created by 10 Feet Tall, use the tagline “I am here and I am waiting” in a new brand positioning for Mount Hotham.

The one-minute ad includes imagery of Mount Hotham with visitors undertaking numerous activities including having picnics, camping, cooking, snowboarding, skiing and drinking wine around the fire.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

10 Feet Tall Mt. Hotham

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Mount Hotham shares its views in new campaign

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