Move over Disneyland, here comes Netflix House
Netflix has revealed plans to open two Netflix-themed malls in the US, or “experiential entertainment venues”, as the company describes the concept, where you’ll be able to wander through the world’s biggest gift shops.
The first two outlets are slated to open at King of Prussia, in Pennsylvania, and Galleria Dallas, in 2025, and expand on previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites.
According to a press release, Netflix House will “go one step further and create an unforgettable venue to explore your favorite Netflix stories and characters beyond the screen year-round”. The first two Netflix House’s “occupy former department store locations and span footprints of more than 100,000 square feet”, according to the company.
“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set –– and then walking around the corner to compete in the Glass Bridge challenge from Squid Game.
“After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some Stranger Things merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted.”
Marian Lee, Netflix’s chief marketing officer, explains further: “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings.
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
Keep up to date with the latest in media and marketing
Linkedin
Have your say