Moviegoers trade analogies to promote Hoyts’ reclining chairs

Hoyts has launched a new campaign to promote its extra comfortable recliner seats.

Created by BWM Dentsu, the campaign features two people sitting on the recliner chairs explaining what sitting on the chairs feels like, including sitting on a cloud and an alien swaddled in a blanket.

The two moviegoers trade movie analogies back and forth while promoting the chair’s extra leg room, wider allocated seating and side tables.