News

MS Queensland shows grim future of sufferers in awareness campaign

June 20, 2018 10:19

MS Queensland has launched a new campaign to highlight how not everyone can look towards a bright future with an ad showing a woman losing her ability to walk and run.

In a pro-bono campaign created by Engine Group, a 45-second television spot shows a woman running towards her future which turns out to be walking with a frame.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Engine Group Kory McAvoy MS Queensland MS stops you in your tracks Tim Weger
2 COMMENTS
Sebastian 20 Jun 18

Minor point: 30 is the average age of diagnosis, not the average life expectancy (which is typically 5-10 years fewer than average)

User ID not verified.
    Abigail Dawson 20 Jun 18

    Hi Sebastian,

    Thank you for flagging this error. You are correct and I have since amended the article.

    Cheers,
    Abigail – Mumbrella

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