NAB, Mahlab, Howarth, Marketo, The Dubs and more to speak at the Mumbrella B2B Marketing Summit

June 20, 2018 9:58

NAB’s head of micro and small business marketing, Fiona Murray, will deliver a session at Mumbrella’s inaugural B2B Marketing Summit focusing on creating effective relationships with micro and small businesses.

NAB’s Murray will discuss the bank’s campaign focusing on micro and small business

Murray was integral to NAB’s campaign, ‘Backing business in moments that matter’, which aimed to demonstrate support for micro and small businesses across industries. In the session she will explain the concept, how the bank worked with customers and what benefits it has seen by using them as the focus of a marketing push.

The B2B Marketing Summit will take place on September 5 in Sydney. Earlybird tickets are on sale now.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Andrew Haussegger B2B Bobbi Mahlab cx Fiona Murray Graham White Green Hat Howarth Jill Rowley Josh Frith Marketo Mumbrella B2B Marketing Summit NAB Nichole Provatas We Buchan