MSIX: Industry leaders weigh in on Burger Kings’ Mouldy Whopper campaign
Humans are emotional, not rational, which is crucial to consider when developing marketing campaigns.
Often, over-reliance on data and research rather than trusting your gut can stifle great ideas.
On Wednesday, MSIX panellists delved into the age-old debate of marketing intuition versus consumer insights, asking: who really knows best?
