Have you seen them? Oatly plasters ‘oat dealer’ mugshots for new campaign

Oat drink pioneer Oatly is assisting Sydney’s and Melbourne’s baristas and local cafes in a campaign that blasts their details across both metropolitan locales.

Through its crime-themed platform, the brand has labelled baristas as ‘oat dealers’ and set up large-scale billboards and posters featuring the dealer’s mugshot, name and the address of the cafe where they work. 22 cafes and 27 baristas are featured in the “Support Your Local Oat Dealer’ campaign.

Apart from highlighting their baristas, the work was created to generate awareness of the cafes and provide them with an advertising platform they may not have the funds to fully invest in.