MSIX to reveal what’s wrong with marketing today with Byron Sharp, eHarmony’s Nicole McInnes and Dr Amantha Imber

Mumbrella’s Marketing Science Ideas Xchange – MSIX – including an awards program, will return for its fourth year in November.

The marketing sciences conference will once again be curated by Australia’s top consumer psychologist Adam Ferrier and will feature a keynote by Professor Byron Sharp, the director of the world’s largest centre for research into marketing the Ehrenberg-Bass Institute for Marketing Science, on What’s Wrong With Marketing Today – And Who’s Getting It Right? 

Sharp’s presentation will examine the distractions which are undermining marketing effectiveness, including brand purpose, emotional engagement and programmatic ad technology.