MTV and Full Circle merge sales operations to create new force in pay TV sales

Sales house Full Circle is to merge its operations with the MTV advertising force from Monday in a deal which sees the creation of a bigger competitor in the pay TV market for Foxtel’s MCN.  

The new combined sales house will represent on air and online MTV Networks Australia brands including MTV, MTV Classic, TMF, Nickelodeon and Nick Jr, mtv.com.au, neopets.com and shockwave.com – all currently represented internally by MTV.

Added to the list will be Full Circle Media’s clients TV1, SCI FI Channel, Movie One and Two, Movie Extra, Movie Greats, Family Movie Channel, World Movies, Stvdio, CNBC, Starpics 1, Starpics 2, Starpics HD and Aurora.

Brian Gallagher, Mumbrella

Brian Gallagher

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