MTV Australia launch MTV Style site following increase in audience wanting style and celebrity stories

MTV has launched digital platform MTV Style locally, with the local version of the site accessing exclusive content from its London and New York counterparts, Mumbrella can reveal.

The launch of the style specific site comes after the youth network reported a 74 per cent increase from the 2013 monthly unique visitors to mtv.com.au this year with celebrity style and fashion styles driving a large amount of the traffic.

MTV Australia and New Zealand director Simon Bates said: “MTV Style gives us a great new platform to further connect with young audiences that love everything about fashion.”

MTV Style is set to be managed by MTV’s digital editor Leni Andronicos who joined MTV Australia in March last year from Bauer Media’s Dolly Magazine where she had been for more than two-and-a-half years as online editor.