Mumbrella audience grows by 15% on previous month
Mumbrella’s audited traffic hit a new record in July, according to newly published figures from the Audit Bureaux of Australia.
Over the month, the site delivered 875,821 page impressions and an average of 10,658 daily unique browsers, up 15.34% on the previous month.
Mumbrella’s nearest audited competitor, Campaign Brief, delivered 273,478 page impressions and 3,338 daily UBs.
The ABA’s audited numbers only count Australian traffic.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Well done Tim and the rest of the Mumbrella team, that’s a great outcome – imagine what levels you could achieve if “Anonymous” comments were disallowed.
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Now I know I’m being technical here Tim, but your headline should read “Mumbrella traffic…”. Metrics such as PIs, and Daily UBs are measures of traffic and not audience.
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